By Brecken Branstrator
A new feature from Instagram tells users when they are caught up on posts from the past 48 hours.
New York--Instagram and Facebook both are making changes they say will help audiences make better use of their time on the sites.

On July 2, Instagram announced via its blog the launch of a “You’re All Caught Up” feature, alerting users with the message when they have scrolled through all posts from the last two days. It has rolled out across iOS and Android.

Already-viewed posts, as well as those older than two days, fall below the “You’re All Caught Up” message.

Instagram did not respond to an email from National Jeweler asking whether the message means that users have actually seen every post from all the people they follow from the last 48 hours or just those the algorithm decided to show. The social site has received backlash since it rolled out its new algorithm in 2016, particularly about users not being able to see all posts from accounts followed.  

Meanwhile, Instagram and Facebook also are working on a “Do Not Disturb” feature, according to TechCrunch, which allows users to shut off notifications from the apps for 30 minutes, one hour, two hours, eight hours, a day or until the user turns them back on manually.

The new features come at a time when Facebook says it is working to make sure that users are getting a more fulfilling experience from their time on its social sites and seeing more of the content that matters to them.

Apple and Google also both have added Do Not Disturb features to their operating systems as part of their “Screen Time” and “Digital Wellbeing” strategies, respectively.

These developments come amid a larger conversation about how much and the quality of time consumers are spending on their devices and online, spurred by a movement called “Time Well Spent.”

Created by Tristan Harris, a former “design ethicist” for Google, it’s designed to help bring change among tech companies through advocacy, education and policy recommendations and has spurred much of the dialogue in the arena since its founding.

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