Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
5 Jewelry News Stories You Might Have Missed
The Mercury-Free Mining Challenge moves forward and industry members band together to test a new jewelry campaign aimed at consumers.
New York—Need to catch up on last week’s jewelry news? Here are five stories you might have missed.
1. Fear Fighting, Forecasting 2020 and Redefining Luxury
Editor-in-Chief Michelle Graff gives her three takeaways from the first day of the JA National Convention, which took place last Sunday and Monday in New York.
2. The PR Adviser: Turning Staff into Influencers, Part II
Lilian Raji teaches a lesson on hashtags in her latest column on influencer marketing. #Readit.
3. Boyajian, VanderLinden Join Effort to Ax Mercury from Mining
They are serving on the board of the Mercury-Free Mining Challenge along with Lashbrook’s Eric Laker and MVI founder Marty Hurwitz.
4. Jewelry Is About to Get its Own ‘Got Milk’ Ads
Spearheaded by Jewelers of America, a group of industry players is getting ready to test an advertising campaign to raise interest in jewelry among consumers.
5. You Can Now Apply for 2020 GIA Scholarships
The Gemological Institute of America is also offering a new scholarship for American Gem Society members.
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Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Sponsored by the Las Vegas Antique Jewelry & Watch Show
The Patek Philippe expert will serve as personal curator for the brand-focused company.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
LVMH said the company performed well despite an uncertain geopolitical and economic environment.
B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
It’s ultra-feminine and filled with gold, pearls, and soft pastels.
Emily Highet Morgan and Emily Bennett have joined the agency’s team.
Its updated book for mountings is also now available.
She has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.