The Mercury-Free Mining Challenge’s announcement that it now has a board of directors in place was among the stories National Jeweler covered last week.
New York—Need to catch up on last week’s jewelry news? Here are five stories you might have missed.

1. Fear Fighting, Forecasting 2020 and Redefining Luxury
Editor-in-Chief Michelle Graff gives her three takeaways from the first day of the JA National Convention, which took place last Sunday and Monday in New York.

2. The PR Adviser: Turning Staff into Influencers, Part II
Lilian Raji teaches a lesson on hashtags in her latest column on influencer marketing. #Readit.

3. Boyajian, VanderLinden Join Effort to Ax Mercury from Mining
They are serving on the board of the Mercury-Free Mining Challenge along with Lashbrook’s Eric Laker and MVI founder Marty Hurwitz.

4. Jewelry Is About to Get its Own ‘Got Milk’ Ads
Spearheaded by Jewelers of America, a group of industry players is getting ready to test an advertising campaign to raise interest in jewelry among consumers.

5. You Can Now Apply for 2020 GIA Scholarships
The Gemological Institute of America is also offering a new scholarship for American Gem Society members.



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National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.