Englewood, N.J.—A webinar about understanding, connecting with and appealing to female consumers recently hosted by The Plumb Club is now available online.

Titled “Understanding Women: Effective Marketing & Sales Strategies to Reach Today’s Savvy Female Consumers,” the 45-plus-minute presentation features Stephanie Holland, co-owner of Holland + Holland advertising and founder of She-conomy, and retail marketing consultant Andrea Hill of the Chicago-based Hill Management Group and former CEO of Rio Grande Jewelry Supply.

In it, the panelists explore what motivates women to purchase jewelry for themselves and provide immediate and actionable steps jewelers can take to communicate with them and encourage them to buy more fine jewelry.

To listen to the webinar, visit PlumbClub.com.

An article detailing the main points of the webinar is also available on The Plumb Club website’s resources section.

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