He’s remembered as a “font of passion,” leaving behind a legacy of dedication to his craft and community.
FTC Files Complaint Over Detox Tea Maker’s Social Media Ads
The Federal Trade Commission took action against Teami, alleging it used deceptive health claims and influencer endorsements that weren’t adequately disclosed.
Washington, D.C.—The Federal Trade Commission has taken action against another company it believes has misled consumers with its social media advertising.
The FTC filed a complaint against Teami, a marketer of teas and skincare products, alleging the brand and its owners claimed “without reliable scientific evidence” that its products would help consumers boost their metabolism, fight cancer, clear clogged arteries, decrease migraines, and treat cold and flus.
The complaint also alleges the celebrities and social media influencers—rapper Cardi B and singer Jordin Sparks among them—who did promotional Instagram posts for the brand didn’t properly disclose that they were getting compensated to do so.
They didn’t indicate it was a sponsored ad to followers until they clicked the “more” option on the caption, the FTC said.
RELATED CONTENT: FTC Seeking Public Comment on Ad Endorsement GuidelinesThe FTC said it sent warning letters to the 10 influencers named in the complaint who allegedly made “inadequate disclosures.”
In a statement that could be applied to many industries, Andrew Smith, director of the FTC’s Bureau of Consumer Protection said: “Companies need to back up health claims with credible science and ensure influencers prominently disclose that they’re getting paid to promote a product.”
View this post on InstagramA post shared by Adrienne Eliza Houghton (@adriennebailon) on Oct 2, 2018 at 8:15pm PDT
The FTC said the activities mentioned in its complaint continued despite having already sent a warning letter to Teami in April 2018, reminding the company that any material connections to endorsers must be clearly and conspicuously disclosed in their endorsements.
The court order settling the FTC’s complaints prohibits Teami from making the same kind of unsupported claims, requires clear and conspicuous disclosures its connection with the influencers, and imposes endorser monitoring requirements.
The order also imposed a $15.2 million judgment—representing the total sales of the products challenged by the complaint—that would be suspended after Teami paid $1 million.
Teami agreed to pay the fine.
The FTC has been consistently vigilant about proper disclosure of ads on social media as the use of influencers has increased.
In April 2017, the commission sent letters to more than 90 social media stars to “educate” them about proper disclosure and this past November, the commission released a “Disclosures 101” guide.
The Latest
The first one will take place next month during the Jewelers of Louisiana’s and Mississippi Jewelers Association’s conventions.
The redesigned boutique features interactive displays and a workshop space for hands-on learning about watchmaking.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
There is a willingness to comply with new government-mandated regulations, with an insistence that they should be practical and realistic.
A combination of factors is driving growth in the industry despite the precipitous drop in prices across the board.
The zone’s modernization will enhance and increase India’s jewelry manufacturing capabilities while aiding small and mid-sized businesses.
Ho Brothers offers scalable solutions for the future of custom jewelry.
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
The company plans to invest $25 million in marketing initiatives to boost awareness around its namesake and licensed brands.
Optimism about the current state of the economy was offset by anxiety around inflation and the political environment.
The former WJA executive director is MFM’s new managing director.
DDG encourages retailers to educate customers on the positive impact of purchasing natural diamonds.
Highlighting the most iconic Tiffany collections, it’s inspired by the company’s late window designer, Gene Moore.
Jen Cullen Williams and Duvall O’Steen explore how jewelers can save time and money by using AI to analyze engagement and create content.
The retailer previously turned down an $8.4 billion offer in 2018.
The Florida store’s owner Miguel Gonzalez is retiring.
The lab stresses the importance of accurate identification, as the difference in price is “substantial.”
The brand also plans to expand its retail footprint from 138 to 200 stores over the next three years.
One is reserved for a NAJA member, the other for a non-member.
Longtime employees Carie Lehrke and Megan Mattice have received promotions.
Three guests joined National Jeweler and Jewelers of America to discuss trending time periods, spotting reproductions, and more.
Chris Clipper and Robert Lepere join the company with 50 years of combined experience.
The trendy, metallic earrings wink at classic spring colors.
JSA said a man and woman pulled the safe out of an Oakland jewelry store but couldn’t quite get it into their van.
The miner’s March auction generated $19 million.
Helen McCluskey will succeed H. Todd Stitzer when he meets his 12-year term limit in June.