By Brecken Branstrator
A screenshot of the Bob’s Watches landing page on Villarreal Jeweler’s website
New York—Pre-owned watch marketplace Bob’s Watches has launched an affiliate program for jewelers to seamlessly integrate their websites to allow easy shopping for consumers.

The “Partners in Time” program was created to help provide independent jewelers with incremental revenue during the COVID-19 pandemic, the company said.

To participate, interested retailers can apply for the affiliate program and once Bob’s Watches approves the request it will provide the store with a landing page template. Once that page is launched, the program starts automatically.

With the program, referred sales earn a 5 percent commission; commissions are capped at $1,000 per sale.

For example, affiliates will receive $375 for a $7,500 sale, $600 for a $12,000 sale, and $1,000 for any transaction exceeding $20,000 in total.

An example of how the program formats to a jeweler’s website can be found on

Additionally, Bob’s Watches is raising money for Frontline Foods to support healthcare workers helping in the fight against coronavirus. Frontline Foods contributes 100 percent of its donations directly to local restaurants delivering meals to healthcare workers.

The company aims to reach $100,000 and will match the first $10,000 raised.

The campaign will run through May 10.

Get the Daily News >
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.