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The new site still has legal compliance information but has been overhauled to be more streamlined and user-friendly, the Jewelers Vigilance Committee said.
Displaying the best part of your brand, building trust and providing value are essential to making social media profitable, Likeable Local’s Evan Seto explains.
Available on the organization’s website, the app quizzes users about jewelry facts as well as its use in music and movies.
Feeling lost in the sea of impressions, organic reach vs. paid reach, likes, favorites, etc. that make up social media? Likeable Local’s Nicole Kroese throws you a line. 
Nearly two years after its initial launch and testing, Instagram has opened its advertising API, allowing marketers to start buying Instagram ads and planning their marketing strategies through a number of partners.
The Lafayette, La.-based manufacturer said the enhancements, which include changes to Stuller Showcase and the 3C program, were based on jeweler feedback.
Likeable Local’s Beth Henderson explains what jewelers can do to ensure their SEO doesn’t drop as Google changes its search algorithm to favor mobile friendly sites.
 The brand’s new digital co-op program is designed to provide jewelers with an integrated digital media strategy to build and strengthen their online presence.
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.