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The Lafayette, La.-based manufacturer said the enhancements, which include changes to Stuller Showcase and the 3C program, were based on jeweler feedback.
Likeable Local’s Beth Henderson explains what jewelers can do to ensure their SEO doesn’t drop as Google changes its search algorithm to favor mobile friendly sites.
 The brand’s new digital co-op program is designed to provide jewelers with an integrated digital media strategy to build and strengthen their online presence.
Both Instagram and Pinterest have announced that they soon will add features that allow users to shop directly from their sites. 
The manufacturer is aiming to steer engagement ring and wedding band consumers to ArtCarved and Triton through story-led social media content.
Pat Henneberry loves Pinterest, the photo sharing site that has garnered more than 70 million users over the last five years. Here’s why salespeople should too. 
Billion Dollar Bully, an investigative documentary being funded in part by crowdsourcing, looks into claims from business owners that the website manipulates reviews and gives preferential treatment to businesses that advertise.
National Jeweler spoke with one retailer about what attracted him to a new brand he discovered on Instagram and later added to his store offering.
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.