Latest News

Here’s why, and what it could mean for brands and marketers.
The Federal Trade Commission has published a new guide outlining when and how influencers should divulge their relationships with brands.
There have never been so many ways for brands to communicate with consumers, but experts say many jewelry brands are sending mixed messages. Here’s how to craft a clear narrative.
Jacqueline Stone gives eight tips for creating a Facebook presence that builds a loyal, engaged following.
In the final installment of her series on internal influencers, Lilian Raji shares tips for gaining more Instagram followers organically.
The new version of the app allows jewelers to sell diamonds online directly from vendors.
Jacqueline Stone counts down her top 10 tips for maximizing Instagram for jewelry marketing.
The Plumb Club’s recent presentation about marketing and selling to women who buy for themselves is now on its website.
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.