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Emmanuel Raheb, CEO of Smart Age Solutions, explains which one he thinks jewelers should utilize and why.
To start, it requires having someone on staff who has that certain je ne sais quoi, Lilian Raji writes.
It gives independent jewelers immediate digital access to more than 250,000 diamonds and jewels.
Lilian Raji continues with her answer to last month’s question about micro-influencers.
Jacqueline Stone moves on from crafting engaging emails to giving tips on how to manage your contact list.
Lilian Raji recommends you start by combing through your Instagram feed to find people with a sizable, engaged group of followers.
It’s a key element to securing the attention of shoppers online, Smart Age Solutions CEO Emmanuel Raheb writes.
Going to be interactive, Emmanuel Raheb writes, like “cold zones” in clothing stores where customers can try on jackets.
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.