Lilian Raji is a strategic communications and PR adviser who helps companies understand their marketing problems, then designs and executes strategies to solve them.
To start, it requires having someone on staff who has that certain je ne sais quoi, Lilian Raji writes. Read More >
Charm & Chain, a website that sells both fashion and fine jewelry, recently introduced its own brand called Mined, a line of 14-karat gold pieces set with diamonds.
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Accessing the brand’s inventory without a login and the ability to make trade show appointments online are among the tools the new website offers.
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Instagram ads are now available and Likeable Local’s Evan Seto has a trio of reasons why jewelers should take advantage of this marketing avenue sooner rather than later.
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The Virtual Diamond Boutique is an app for smartphones and tablets that allows retailers to virtually source diamonds by price, availability and all four Cs.
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This year’s Cyber Monday sales surpassed $3 billion, making it the heaving online spending day in history and helping to boost numbers for the holiday shopping season to date.
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Likeable Local’s Beth Henderson shares a handful of hacks jewelers can use to combat, and even prevent, the negative comments left on their social media sites.
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Likeable Local’s Vice President of Marketing Nicole Kroese and National Jeweler Editor-in-Chief Michelle Graff give advice on how retailers can best use their social media channels to optimize sales this holiday season.
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When Long’s Jewelers racked up 100 fake one-star reviews on Facebook in just a few days, they found some people are willing to post and profit from untrue reviews. Here’s what they did about it.
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National Jeweler is teaming up with Likeable Local next week to present a webinar titled “5 Ways to Use Social Media to Increase Holiday Sales” next week.
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Looking for a job? Have a position to fill? Check out our classified ads, a comprehensive listing of jewelry industry job postings and product offerings. Go Now »
Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.
