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Sena Mourad-Friedman, who has extensive marketing and advertising experience, will manage many of the marketing agency’s existing client accounts as well as secure new business.
Likeable Local’s Beth Henderson outlines five steps jewelers should take in the new year to reach a wider audience on Facebook, Instagram, etc. and, ultimately, bring in more sales.
Charm & Chain, a website that sells both fashion and fine jewelry, recently introduced its own brand called Mined, a line of 14-karat gold pieces set with diamonds.
Accessing the brand’s inventory without a login and the ability to make trade show appointments online are among the tools the new website offers.
Instagram ads are now available and Likeable Local’s Evan Seto has a trio of reasons why jewelers should take advantage of this marketing avenue sooner rather than later.
The Virtual Diamond Boutique is an app for smartphones and tablets that allows retailers to virtually source diamonds by price, availability and all four Cs.
This year’s Cyber Monday sales surpassed $3 billion, making it the heaving online spending day in history and helping to boost numbers for the holiday shopping season to date.
Likeable Local’s Beth Henderson shares a handful of hacks jewelers can use to combat, and even prevent, the negative comments left on their social media sites.
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.