Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
7 Shots of a Fla. Jeweler Preparing for Hurricane Matthew
The team at J.R. Dunn Jewelers has taken a number of precautions to secure the store before the storm makes landfall, learning from its past experiences.
Lighthouse Point, Fla.--J.R. Dunn Jewelers has weathered a storm before, and it’s learned from its experiences.
In 2005, Hurricane Wilma hit. Though the store only suffered minor structural damage, it was without power for almost 10 days, leading store owner Jim Dunn to sleep there on an air mattress with a shotgun at his side for the duration.
Once the storm was over, the team continued with clean-up and painting, even as the store remained without power.
They even managed to make a sale, showing one of the store’s regular customers a 3-carat, H color, VS2 clarity diamond out in the parking lot. The setting actually ended up providing just the light right for the diamond to sparkle, and sure enough, they sold the stone.
Now, as Hurricane Matthew nears, and is expected to hit Florida Thursday night, J.R. Dunn Jewelers--located in Lighthouse Point in the southern part of the state--is taking the lessons it learned from Wilma as it prepares the store for the storm.
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