Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
JA Kicks Off 2017 Webinars
Jewelers of America is bringing back its education webinar series, starting this month with a session on inventory management.
New York--Jewelers of America is bringing back its education webinars this month, kicking off the series with a session about improving inventory management and increasing cash flow.
Launched last year, JA’s webinars are offered to member stores and their employees as a free benefit of membership and address a wide range of topics.
The 2017 webinar series begins with “A Better Way to Get Rid of Dated Inventory,” presented by Alan Gould, founder and chairman of Jewelry Stock Balancing, on Thursday, Jan. 26 at 1 p.m. EST.
Then Kate Peterson, president and CEO of Performance Concepts, will present “Best Practices for Hiring the Best People” on Thursday, Feb. at 1 p.m. EST.
The March session, “How to Compete Online & Drive Sales,” will be presented by Shane O’Neill, vice president of Fruchtman Marketing. It will be held on Wednesday, March 15 at 1 p.m. EST.
Other topics that will be addressed this year include lab-grown diamonds, legislative advocacy, social media and cyber security.
“Jewelers of America launched our webinar series last year to address some of the ‘up-at-night issues’ facing our members and the jewelry industry,” said Director of Public Affairs and Education Susan Thea Posnock. “With its success, we will continue to offer jewelers the tools they need to face ever-changing business challenges and succeed.”
To view the full webinar schedule and information or to register, visit Jewelers.org.
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