National Jeweler’s story about the Pink Star, an oval pink diamond weighing almost 60 carats that will hit the auction block in Hong Kong next month, was the subject of one of the five most-read articles last week.
New York--“Midults,” fewer Baselworld exhibitors and a pink diamond coming to auction were among the subjects of the five most popular stories on National Jeweler last week, according to Google Analytics.

1. Forget Millennials, Meet the ‘Midult’
Generation X females between the ages of 35 and 55 have an awful lot of buying power, but experts say they’re being neglected in the fine jewelry market.

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2. Baselworld 2017 Opens with 13% Fewer Exhibitors
The message from executives who spoke at the Baselworld opening press conference on Wednesday was clear: We know the situation is bad, and we don’t really want to talk about it.

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3. Why Omnichannel Retail is Key to Success in 2017
According to Fitch Ratings and the Harvard Business Review, a combination of online and in-store sales will make all the difference in the year ahead.

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4. The 60-Carat ‘Pink Star’ Will Return to Auction Next Month
The 59.60-carat internally flawless fancy vivid pink diamond is estimated to sell for more than $60 million at Sotheby’s Hong Kong.

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5. How a Creative Contest Can Boost Trunk Show Traffic
Designer Sarah Graham and retailer Von Bargen’s came up with an inventive idea to engage consumers and drive sales.

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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.