A story about the winners of the AGTA Spectrum Awards was among National Jeweler’s most-read articles last week. Pictured is the pair of blue tourmalines that took home the award for “Best of Show.”
New York--These were the five most-read stories on NationalJeweler.com last week, according to Google Analytics.

1. Coach’s Corner: The Most Underutilized Selling Skill Is ...
Storytelling, according to Pat Henneberry, and it starts with making the customer feel like their story is being heard.

2. Pair of Blue Tourmalines Are AGTA Spectrum’s ‘Best of Show’
This is the third year in a row that a Cutting Edge entry has received the top honors in the competition.

3. At Borsheims, It Was Like a Zoo
The Nebraska retailer recently held its annual fundraising event to benefit the local zoo, treating customers to jewelry and animals alike.

4. 50 Years of Tsavorite: A Q&A with Bruce Bridges
As the green gem hits a milestone, Senior Editor Brecken Branstrator spoke with the son of the late geologist Campbell Bridges about the latest developments in Kenya.

5. 8 Miners Missing Following Flood at Diamond Mine
The men have been trapped underground since Aug. 4, when water poured into the underground portion of Alrosa’s Mir mine in Siberia.

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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.