An interior shot of Jewelmer’s first U.S. boutique, located on Worth Avenue in Palm Beach, Florida
Palm Beach, Fla.—Luxury South Sea pearl brand Jewelmer has debuted its first U.S. boutique.

The store is located in Palm Beach, Florida, on the city’s Worth Avenue, the well-known luxury shopping destination that also houses other fine jewelers such as Chanel, Graff and Tiffany & Co.

The new showroom, which officially opened in November, features a “fresh, contemporary style,” the brand said, accentuating the designs and craftsmanship of the maison’s fine jewelry creations.

20181212 Jewelmer exteriorAn exterior shot of the new Jewelmer boutique on Worth Avenue in Palm Beach, FloridaIt also incorporates some nautical hints and wooden elements to lend a warm touch to the space and evoke an intimate sense.

The Palm Beach store will offer selections from the Cruise, La Mer en Majesté and Les Amulettes collections. 

Jacques Branellec and Manuel Cojuangco founded Jewelmer in 1979.

The company has 17 Jewelmer-branded retail stores globally.

When asked if there were plans to open more in the U.S., Branellec said that for now, Jewelmer’s priority is to reinforce existing relationships with its partner retailers.

“Our brand has continued to expand in various countries and existing partnerships have also grown their sales. We look forward to seeing these positive developments continue through 2019.”

Editor’s note: This story was updated on Dec. 14 to reflect information provided post-publication.

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