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A shot from ArtCarved’s new “Undeniably The One” ad campaign, released to coincide with the bridal brand’s new website
Secaucus, N.J.—ArtCarved has launched a new website to connect with today’s increasingly bridal consumer.

The bridal brand, owned by manufacturer Frederick Goldman, Inc., said its new site features a modern look with “playful design details.”

ArtCarvedBridal.com features a jeweler locator page, more navigation tools and a customizable engagement ring builder. The site is also optimized for mobile browsing.

ArtCarved said observations gleaned from the new platform will help it cull insights and preferences from its consumers.

Along with the new site, the brand is launching a new advertising and marketing campaign called “Undeniably the One.”

It features lifestyle photography depicting the emotion of couples’ love stories, but with wit and playfulness intended to incite joy and excitement, ArtCarved said. The campaign features the brand’s new tagline, “Made with Happiness, Passion and Love. Since 1850.”

The date is meant to bring to mind ArtCarved’s long American heritage in bridal jewelry. The brand says it was the first to offer “seamless” wedding rings and even offered 24-hour delivery as early as 1938.

It also says it created the dual-ring ceremony, which signified the bond between a soldier and their loved one, serving as a memento to tangibly connect couples while soldiers served in World War II.

Natalie Engravido, Frederick Goldman, Inc.’s vice president of marketing, said: “ArtCarved is our oldest brand, rich in history and tradition. It is essential that we honor and tell the story of our heritage but continue to stay relevant with today’s consumers. We encourage everyone to visit the new site and fall in love with the new evolution of this iconic bridal brand.”

In addition to the new website, campaign and tagline, ArtCarved has also rolled out a new jewelry collection.

“Lyric” adopts the hand-carved floral pattern that has been used in ArtCarved’s men’s wedding bands for decades and translates it for women. It’s now available in women’s engagement rings and wedding bands.

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