To promote its latest catalog, Stuller is hosting a special contest for its customers.
Lafayette, La.—For a preview of what’s next in jewelry design trends look no further than Stuller’s Findings and Metals 2020-2021 catalog.

The Louisiana-based manufacturer has just released a guide full of new ring shanks, settings, earrings, pendants and necklaces, plus best-selling styles.

“As you browse the catalog, you’ll also discover an array of new product,” said Stuller’s Senior Findings Product Manager Alissa Talbot in a news release. “This book includes our largest expansion of 14-karat rose gold findings to date.”

The catalog itself has been designed with updates to make it even more user-friendly.

“We’ve added several key improvements to this catalog based off of customer feedback,” Talbot said. “Our biggest improvement to note is that all products in this book are shown to scale, making purchasing decisions much easier and faster.”

Additionally, each section of the catalog features a more in-depth introduction to better describe its contents and there are more product tabs so retailers can find what they’re looking for faster.

Semi-set pricing is now included and more “product relationships” are specified, Stuller said, so that it’s easier to find similar items.

Stuller is giving its customers a chance to win credit with the company with a contest called the “Change Up Challenge.”

Entrants are required to creatively recycle their old Stuller catalogs into jewelry and post a picture on social media with the hashtags #HowIStuller and #ChangeUpChallenge. A first-place winner will receive a $750 Stuller account credit, the second-place winner will receive a $250 credit and the third-place winner will receive $100.

Entries are being accepted through Aug. 4.

More information on the 2020-2021 Findings and Metals catalog and the Change Up Challenge are available online.

Editor’s note: This story was updated post-publication to reflect the fact that the deadline for the catalog contest has been extended from July 28 to Aug. 4.

Get the Daily News >
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.