The report shows that couples are searching for vintage and antique rings, gold jewelry, pearls, and colorful pieces.
The Smart Lab: AI and the Future of E-Commerce
Artificial intelligence uses data to make recommendations and is key to creating a better e-commerce experience, Emmanuel Raheb writes.
Artificial intelligence might seem like a complicated thing, but for the purposes of online retail it is actually quite simple.
Artificial intelligence, or AI, works by using data to make recommendations. It is an excellent automation tool that can help people make better decisions faster.
For online retail, it is the key to creating an interactive experience on an e-commerce website.
Interactive Retail
Jewelry shoppers, like all shoppers, are expecting better experiences both in-store and online.
AI-powered tools allow jewelers to bring the interactivity of in-store shopping to the web.
If you are asking why you would bother to add artificial intelligence to your website, then you should know that 79 percent of consumers today find that it’s easier than ever to take their business elsewhere, according to a survey by Salesforce.
Jewelers who offer cutting-edge features stand out from the crowd. With thousands of online jewelry retailers, service that is perceived as inferior is less likely to be tolerated by shoppers.
Artificial Intelligence
When online shoppers visit your website, a lot of data is captured.
This data can tell you whether a visitor is a returning visitor or a new one, the pages a visitor frequently views and even where the customer is viewing your website from. AI tools can quickly track each visitor and offer a personalized experience to each one.
But data tracking is only the beginning of what AI can do.
The simplest AI tools jewelers can implement to improve their websites are live chat and personalized recommendations.
1. Live Chat and Virtual Shopping Assistants
With thousands of companies out there offering outstanding customer experiences, excellent customer service is no longer optional. One of the ways AI can help improve customer service is through live chat and virtual shopping assistants.
Live chat is an incredible tool because it uses AI to interpret and answer customer questions 24/7. That means you’re helping your customers even when your store is closed.
The tool is also great because it is available on every page of your website, which means customers don’t have to navigate away from the item they’re considering.
Live chat is already popular with online shoppers, with 79 percent of shoppers preferring live chat because they do not have to wait on hold.
Additionally, live chat has the highest level of customer satisfaction at 73 percent, compared with 61 percent for email and 44 percent for phone, according to eDigitalResearch.
As an
2. Personalized Recommendations
The best way to delight your customer is by knowing their tastes and showing them what they want to see; this is as true online as it is in the store.
AI can curate product recommendations based on a user’s past search history. This makes your website more engaging while also making a purchase more likely.
Salesforce reports that 59 percent of customers say that creating recommendations based on past history is key to winning their business.
Artificial intelligence presents an opportunity to create personalized, frictionless experiences for your online visitors.
As the digital part of shopping increases in importance and becomes more competitive, it will become difficult for companies not using AI to compete.
If you can determine how AI fits into your digital strategy, you will be poised to take advantage of this powerful technology, and your customers will be happy you did.
Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. With nearly 18 years’ digital marketing and e-commerce experience, Raheb is passionate about helping and strategically growing national jewelry brands and local retailers alike. Contact him at eraheb@smartagesolutions.com.
The Latest
The redesigned boutique features interactive displays and a workshop space for hands-on learning about watchmaking.
There is a willingness to comply with new government-mandated regulations, with an insistence that they should be practical and realistic.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
A combination of factors is driving growth in the industry despite the precipitous drop in prices across the board.
The zone’s modernization will enhance and increase India’s jewelry manufacturing capabilities while aiding small and mid-sized businesses.
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
Ho Brothers offers scalable solutions for the future of custom jewelry.
The company plans to invest $25 million in marketing initiatives to boost awareness around its namesake and licensed brands.
Optimism about the current state of the economy was offset by anxiety around inflation and the political environment.
The former WJA executive director is MFM’s new managing director.
DDG encourages retailers to educate customers on the positive impact of purchasing natural diamonds.
Highlighting the most iconic Tiffany collections, it’s inspired by the company’s late window designer, Gene Moore.
Jen Cullen Williams and Duvall O’Steen explore how jewelers can save time and money by using AI to analyze engagement and create content.
The retailer previously turned down an $8.4 billion offer in 2018.
The Florida store’s owner Miguel Gonzalez is retiring.
The lab stresses the importance of accurate identification, as the difference in price is “substantial.”
The brand also plans to expand its retail footprint from 138 to 200 stores over the next three years.
One is reserved for a NAJA member, the other for a non-member.
Longtime employees Carie Lehrke and Megan Mattice have received promotions.
Three guests joined National Jeweler and Jewelers of America to discuss trending time periods, spotting reproductions, and more.
Chris Clipper and Robert Lepere join the company with 50 years of combined experience.
The trendy, metallic earrings wink at classic spring colors.
JSA said a man and woman pulled the safe out of an Oakland jewelry store but couldn’t quite get it into their van.
The miner’s March auction generated $19 million.
Helen McCluskey will succeed H. Todd Stitzer when he meets his 12-year term limit in June.
“Chopard x Julia Roberts” showcases the first gems cut from the 6,000-carat-plus “Insofu Emerald."