Montclair, N.J.—Over the next week, jewelry industry trade publication InStore is holding a number of webinars addressing issues surrounding the impact of COVID-19 on retail.

On Tuesday, March 24 at 1 p.m. EST, National Jeweler columnist Sherry Smith of the Edge Retail Academy and Andrea Hill of Hill Management group will talk real-time strategy for jewelers who are reducing hours, limiting staff and going digital in “Managing through the Crisis: How to Address Your Financials & Marketing.”

On March 26 at 11 a.m. EST, Shane O’Neill of Fruchtman Marketing will advise on connecting with customers and building a brand during an emergency in “Managing through the Crisis: The Digital Marketing Response.”
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On March 31 at 11 a.m. EST, author David Geller will speak on “Managing through the Crisis: What to Do with Your Inventory & Shop,” providing actionable tips on inventory and promoting store services.

InStore Editor-in-Chief Trace Shelton will participate in and moderate each webinar.

InStore publisher Matthijs Braakman said in a statement: “We are in an unprecedented marketplace. The challenges are acute and severe. To find a way forward we must work even harder, learn from each other, find support amongst our industry partners and implement solutions together.

“InStore will continue to be an uninterrupted resource for independent retailers. We’re hard at work developing unique programming to support our jewelry friends in need and to help guide the industry to eventual recovery.”



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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.