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Proactively driving more people through the doors is essential to improving conversion rates, Peter Smith says. Here’s how to do it.
The designer’s jewelry adorned the world’s most glamorous women.
The coverage is designed to help jewelers and wholesalers compete in the new “access” economy.
Plenty of stores don’t change watch batteries. If you do, here’s how you can pick up the business they’re missing.
Fresh off the win of a state small business award, Nelson Coleman Jewelers shares how a sixth-generation business can flourish today.  
These were the 5 most-read stories on National Jeweler last week, according to Google Analytics.
When a possible flaw in the soldering lead to both falling out of an engagement ring, Kingston Fine Jewelry was quick to fix its mistake.
Aurate is the fine jewelry line that investors are comparing to brands like Warby Parker and Casper.
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.