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But it’s not what one might think. Smyth Jewelers worked with its advertising agency and Uneek jewelry to create a 17-foot tall engagement ring that’s definitely a conversation piece.
The Florida jeweler is giving its local Humane Society a boost by a sponsoring pet adoptions and sharing a photo of one animal in need of a good home on its Facebook page every week.
Arkansas retailer Roberson’s Fine Jewelry held a private event on Thursday, inviting female customers to talk trends and even take a stroll on the red carpet.
Frances Wills Moore started working at Bromberg’s in Alabama when she was a teenager in 1939 and didn’t stop until this past spring.
In addition to jewelry, Baltimore-based Smyth Jewelers carries a variety of gifts to bring in more traffic and increase profits. The latest addition? A self-balancing, two-wheeled scooter called the Cyboard.
Jeweler Nick Blum knows what the millennial customer wants, because he is one, and he’s building a new store to appeal specifically to his own generation. 
Berger & Son has hired a jewelry store designer to help enhance its brand presence and make room for new merchandise as it opens a new, larger store in Sin City.
Stanley Jewelers Gemologist and Embee Diamonds are collaborating on an in-store event, inviting customers to see an 8-carat stone found at a nearby state park get cut before it’s set and sold.
Stay liquid, don’t even bother to look if the location’s not right and understand that there’s a lot of hard work ahead. That’s what Debbie Fox learned in looking for a new spot for her California store.
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.