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V-Day was sweet for jewelers this year, and it has independent jewelers off to a strong start in 2021.
More than 35 percent of small businesses surveyed by The Manifest expect to invest more in video advertising this year.
Plus, current consumer interest in colored stones, how sales in the category have been, and more insights from a recent study by MVI Marketing.
Jewelers Board of Trade President Erich Jacobs breaks down the data and shares his predictions for the year ahead.
National Jeweler breaks down the results of its recent employee-focused survey on diversity, which paints a different picture than the survey taken by employers.
And they will increasingly use the internet for research or involve gift recipients in the final purchase decision.
National Jeweler breaks down the results of the survey on diversity in the fine jewelry industry that it conducted in partnership with Jewelers of America.
But they have very little knowledge about the area, indicating the trade needs to have clear messaging about origin and benefit to the buyer.
It was a bright spot for the category, where overall retail sales were down 4 percent between Oct. 11-Dec. 24.
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.