CollectionsApr 19, 2024
Piece of the Week: Retrouvaí’s Treasure NecklaceA new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
SurveysOct 26, 2015
NRF: Holiday season to be ‘very digital’
Nearly half of all holiday shopping will be done online in 2015, as shopping on mobile devices picks up speed and consumers look for holiday promotions and shipping deals, according to a recent holiday consumer spending survey by the National Retail Federation.
New York--This holiday season, 46 percent--or, nearly half--of all shopping will be done online, according to the National Retail Federation’s Holiday Consumer Spending survey.
This is up from the 44 percent recorded last year and the highest recorded since the NRF first started asking about online shopping in 2006.
Of the consumers who will shop online, 47 percent will take advantage of stores’ option to buy online and pick up in store. Yet, the most popular option remains the free shipping promotions: 93 percent of online shoppers said they will use a free shipping offer when buying holiday merchandise.
The millennial generation also is the most likely to take advantage of the “instant gratification” option when it comes to shipping and fulfillment, the NRF said. According to the survey, 17 percent of 18- to 24-year-olds and 16 percent of 25- to 34-year-olds will use same-day delivery when buying holiday items this season, as compared with just 8 percent of the rest of the population.
There also will be a high level of mobile engagement this holiday season, with 21 percent of smartphone owners indicating they would use their devices to purchase holiday merchandise this year.
More also will use their smartphones to research products (38 percent this year versus 36 percent in 2014), and to look for a way to connect with a retail store by looking up information such as store hours and directions (28 percent.) One in five will use their smartphone specifically to search product availability in a store.
Tablet owners will be just as active on mobile devices, the survey shows. Nearly half will use their devices to research products, and 35 percent will use it to make a purchase of some kind.
In terms of where consumers indicated they would shop this season, the most popular responses were discount and department stores, with 56 of shoppers surveyed indicating that they would look for holiday gifts at each. This was followed closely by Internet shopping (53 percent), grocery stores (44 percent), and clothing or accessory stores (33 percent).
When asked how they will decide where to shop, nearly three-fourths of those surveyed said sales or price discounts are a factor, and 61 percent said quality of merchandise also is important.
The survey also showed that consumers continue to start their holiday shopping earlier in the season. This year, approximately 40 percent said
they begin before Halloween, with another 42 percent saying they start in November and only 20 percent beginning some time in December.
The top reason for starting so early was to spread out budgets (61 percent), with another 48 percent saying they also want to avoid holiday crowds, and 46 percent saying they wanted to avoid the stress of last-minute shopping.
The most-requested gift items from survey respondents for the ninth year in a row is gift cards, followed closely by clothing or clothing accessories, and books, CDs, DVDs and video games.
“We continue to see positive momentum in retail sales growth, giving us reason to believe consumers will show up this holiday season as they look to take advantage of all of retailers’ promotional offerings,” said NRF President and CEO Matthew Shay. “In an effort to attract all shoppers, from the extremely price sensitive to the online millennial, retailers will be offering exclusive incentives, low prices, price-matching, top toys and everyone’s favorite, free shipping and buy-online, pick-up-in-store offers.”
More on Surveys
The Latest
CrimeApr 19, 2024
Grand Jury to Hear Case Against Jeweler Charged in Fatal Shove Following IJO ShowLast month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
MajorsApr 19, 2024
Unique Designs Acquires China PearlThe move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
Brought to you by
The Blueprint for Success in Scalable, Personalized Jewelry RetailWith Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
GradingApr 19, 2024
AGS Ideal Report Now Available in Printed FormFrom now through mid-May, GIA will be offering the reports at a 50 percent discount.
Weekly QuizApr 19, 2024
This Week’s QuizTest your jewelry news knowledge by answering these seven questions.
SourcingApr 18, 2024
Diamond Trade Remains Cautious Amid Economic UncertaintyDe Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Supplier BulletinApr 18, 2024
Discover History’s Hidden Gems at the Las Vegas Antique Jewelry & Watch ShowSponsored by the Las Vegas Antique Jewelry & Watch Show
Brought to you by
How Jewelers of America Represents Your BusinessFor over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
WatchesApr 18, 2024
Watch E-tailer Collectability Hires Kelly YochThe Patek Philippe expert will serve as personal curator for the brand-focused company.
WatchesApr 18, 2024
TAG Heuer Opens Its Largest Standalone Boutique at SeaThe 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
Policies & IssuesApr 17, 2024
NDC Prevails in U.K. Case Over Lab-Grown Diamond AdvertisingNDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
Events & AwardsApr 17, 2024
And the 2024 Winner of the Shipley Award Is … John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
FinancialsApr 17, 2024
LVMH’s Q1 Jewelry Sales Fall 5%LVMH said the company performed well despite an uncertain geopolitical and economic environment.
MajorsApr 17, 2024
Stuller’s B&D Opens New HeadquartersB&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
CollectionsApr 16, 2024
Akaila Reid Launches ‘Eat Cake’ CollectionIt’s ultra-feminine and filled with gold, pearls, and soft pastels.
MajorsApr 16, 2024
Loudr Adds 2 DirectorsEmily Highet Morgan and Emily Bennett have joined the agency’s team.
MajorsApr 16, 2024
Stuller Releases First Lab-Grown Diamond Jewelry CatalogIts updated book for mountings is also now available.
SourcingApr 16, 2024
Karen Rentmeesters Takes Over as Interim CEO of AWDCShe has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.
TechnologyApr 15, 2024
Judge Rules Jeweler’s Lawsuit Against PNC Bank Can Move ForwardJoyce’s Jewelry sued the bank after cybercriminals drained its accounts of nearly $1.6 million through a series of wire transfers.
IndependentsApr 15, 2024
Alfred W. DeScenza of DeScenza Diamonds Dies at 95He is remembered by loved ones for his loyalty, integrity, and kindness.
AuctionsApr 15, 2024
Madeleine K. Albright Jewelry, Pins Coming to AuctionHosted by Freeman’s | Hindman, the sale will take place May 7-8.
AuctionsApr 15, 2024
All of Sotheby’s ‘Rough Diamonds’ Sold in Less Than an HourThe auction house said all 24 timepieces offered in its underground sale of rare and avant-garde watches quickly found buyers.
Events & AwardsApr 15, 2024
10 Can’t-Miss Sessions at AGS Conclave 2024From lab-grown diamonds and AI to the inevitable Taylor Swift mention, here are some of Conclave’s most intriguing educational offerings.
Recorded WebinarsApr 12, 2024
Watch: What Jewelers Need to Know About InsuranceFrom cybersecurity liability to trade show coverage, insurance experts share tips on how to build the right policy.
CollectionsApr 12, 2024
Piece of the Week: Lionheart’s Evil Eye Gemstone CharmThe charm is a modern rendition of the evil eye amulet that has been worn for thousands of years.
Events & AwardsApr 12, 2024
The Jewelry Symposium Announces 4 Scholarship WinnersAhead of its trade show next month, TJS awarded free registration and accommodations to one jewelry professional and three students.
Policies & IssuesApr 11, 2024
SRK Exports’ Journey Toward Net Zero Impact By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
