By Michelle Graff
michelle.graff@nationaljeweler.com
New York—Jewelers of America wants to know how COVID-19 is impacting the industry.

On Tuesday morning, the trade association released a 10-question survey asking members about the current status of their business operations (open, open with modified hours, or closed); what information and resources they would find helpful; and what advice they have for other business owners, among other questions.

The survey is available online and is open through Friday, March 20.

In addition, JA has put together a guide for retailers to help them navigate the health and business challenges posed by the COVID-19 pandemic.

Taken primarily from guidance published by the Centers for Disease Control and Prevention, it outlines preparation measures and information-sharing strategies.

The guide recommends all sick employees stay home while those who do report to work wash their hands frequently and engage in “respiratory etiquette”—i.e., sneezing and coughing into a tissue, then washing hands immediately after.

In addition, commonly touched areas should be cleaned on a regular basis.

Retailers should also review their sick leave policies to make sure they are flexible and consistent with public health guidance, and consider coming up with an emergency policy.


JA also is providing two sample letters for retailers to use.

One is for employees, reminding them of common-sense recommendations, and the other is for customers, letting them know the steps being taken at the store.

Among the included suggestions is offering customers one-on-one, appointment-based meetings, or figuring out ways to connect with them virtually, helping them shop through the store’s website, social media and/or mobile applications.

The complete guide can be found on Jewelers.org.

National Jeweler is a for-profit subsidiary of Jewelers of America, which purchased the publication in 2015.


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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.