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Poor winter weather, a stronger U.S. dollar and weak foreign growth led the National Retail Federation to lower its forecast for retail sales growth.
The latest government data shows that U.S. fine jewelry and watch sales rose 0.4 percent in May, but it was not specialty jewelers that benefitted. 
Jewelers of America’s benchmarking survey is open from now through Aug. 15, and the trade association is seeking participation from retail jewelers across the country.
However, early reports indicate that May jewelry sales should be stronger with “big-picture signs,” such as job growth and new highs in personal wealth, boding well for the industry.
Consulting company MarketShare has found that advertising on television “is still the ‘best giant megaphone’ to convey a message to a large audience of consumers.”
Jewelry sales are down for the sixth consecutive month and revised data from the U.S. Commerce Dept. shows a smaller and less lucrative jewelry market overall.
It rose 4 percent to 22.4 tons in the period, up from 21.5 tons in the first quarter 2014, the fifth quarter in a row that demand has increased. 
The industry shrinkage recorded in 2014 has continued into the first quarter of this year, the latest statistics from the Jewelers Board of Trade show.
The need for generic diamond marketing and the declining importance of November-December are just two of the points explored in a new report on the state of the U.S. jewelry market.
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.