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National Jeweler’s final holiday poll showed that while many jewelers found Facebook to be an effective marketing tool this holiday season, there are still a percentage of retailers who aren’t engaged in social media at all.
Most retailers reported that the 2013 holiday season ended with sales up slightly or on par with last year, though a few noted that the average price point plummeted.
Despite a shorter shopping period and severe weather, early numbers indicate that holiday sales increased year-over-year, with jewelry cited as one of the season’s best-selling categories. 
For a number of jewelers, this past Saturday lived up to its billing, perhaps due to pent-up demand and an economy that is recovering, albeit slowly. Retailers told National Jeweler that diamond basics continued to fare well this holiday season, and a few also noted strong sales of colored gemstone pieces.
ShopperTrak, a firm that has devices installed in stores across the country to count the number of people coming in, said that both retail sales and foot traffic were down last week due in large part to the weekend snowstorm. 
Around 10 percent of consumers who haven’t yet wrapped up their holiday shopping will wait until Christmas Eve to finish, news that is no surprise to jewelers who are used to being busy until closing time on Dec. 24.
Buyers are back in the market for luxury items and jewelry this holiday season, with the biggest shopping day for the season still to come, according to MasterCard Advisors. 
National Jeweler recently polled and interviewed retailers about their seasonal sales of, and price points for, silver jewelry, a popular pick for holiday gifts. Here’s what they had to say.
In this short holiday season that’s quickly drawing to a close, retailers say that diamond sales remain strong, silver is doing well and Rolex watches are hot. Read on to see how sales at your store compare.
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.