By Michelle Graff
Frankfurt, Germany--Trade show organizer Messe Frankfurt Inc. has announced that it is expanding its Ambiente trade show, which covers home design, furnishings and accessories, into India for the first time.

Ambiente India will be held parallel to the Heimtextil India trade fair at the Pragati Maidan Exhibition Centre in New Delhi from June 19 to 21.

“With the launch of Ambiente India, we shall be offering the Indian market a world-class business platform and, with it, will be deliberately developing our portfolio of value-creation in the field of consumer goods worldwide,” said Detlef Braun, member of the executive board of Messe Frankfurt GmbH. “India, a growth market and one of our target regions, offers the ideal framework conditions for this.”

The company also said in the statement that they are moving into the new market due to factors inclduing growing cities, an increase in available income and the above-average development in the hotel and hospitality trade, as well as in the property sector.
In addition to the original Ambiente show held in Frankfurt, Germany, Messe Frankfurt also currently organizes Ambiente’s sister shows Interior Lifestyle Tokyo, Interior Lifestyle China and IFFT/Interior Lifestyle Living in Tokyo.

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