By Michelle Graff
From left, Amanda Gizzi, Sally Furrer and Matt Perosi will each spend one day consulting with retailers at the Amipi booth during the JCK show.
New York--Loose diamond and jewelry company Amipi is launching a “Consult Lab” for retailers at the JCK show this year, which will feature three industry experts.

The so-called lab, held at the Amipi booth (#B5378), will run from Friday to Sunday and feature a different expert each day.

On Friday, May 29 from 11 a.m. to 3 p.m., Amanda Gizzi will discuss buzz marketing through effective public relations, increasing sales through practical jewelry trend forecasting, and positioning a business as the go-to source for jewelry. Gizzi, an industry spokesperson, public relations expert and jewelry trend authority, is the director of public relations and special events at Jewelers of America.

On Saturday, May 30 from 11 a.m. to 4 p.m., Sally Furrer, merchandise specialist and business mentor at The Edge Retail Academy, will cover inventory turnover management, merchandising for repeat business, and diamond buying and vendor selection for retailers.

Wrapping up the lab on Sunday, May 31 from 11 a.m. to 4 p.m. is Matt Perosi, an Internet marketing authority who will teach jewelers about understanding and using social media, technology trends for improved business, basic search engine optimization for a jewelry retailer and website review for better customer engagement.

Perosi is a blogger, technical writer for Retail Jeweler Magazine and also works as a business coach and educator within the industry.

“We are committed to our few thousand customers, making sure we serve them not only in our policies and aggressive pricing but also in areas where they need the latest information to support their independent retail business,” Amipi Vice President Krish Jhaveri said of the Consult Lab.

Retailers can book a consultation at the Amipi booth by calling 800-530-2647.

The New York-based Amipi also is introducing its “No Bull Buying Camp” at the JCK show this year, buying GIA-certified diamonds at about 90 percent of the selling price for a comparable diamond in stock.

“We want to provide retailers an opportunity to maximize profits selling their unwanted diamonds,” Jhaveri said. “By limiting the spread between selling and buying retailer-supplied diamonds, we want to instill confidence in our customers that either way, our prices remain aggressive.”

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