Coverage of a panel discussion on selling estate jewelry at last week’s JA New York Spring show was the most-read story on National Jeweler last week.
New York--Here are the top five stories published on last week, according to Google Analytics.

1. From JA NY: How to Sell Estate Jewelry
When faced with increasing competition from other retailers, expanding the product mix to include estate pieces can help set a jeweler apart. But how does a traditional jeweler do that? Two experts explained at last week’s JA New York show.

2. Blue Nile to Open Third Physical Location
The e-tailer announced last Wednesday that it would open its third brick-and-mortar location, and first outside of the New York City area, in Fairfax County, Va. by mid-summer.

3. From JA NY: 10 Tips to Maximize the In-Store Experience
With increasing competition from other retailers as well as other product categories, jewelers need to offer the best in-store experience to attract and keep customers.

4. From JA NY: Using Referrals to Get Clients through the Doors
Rather than paying up front for marketing that might not show results, jewelers should use referral systems that get clients into the store at a low cost.

5. ‘Softness’ in U.S. Brings Tiffany Q4 Comps Down in Americas
Due to lower foreign spending and softness in sales to U.S. consumers, same-store sales and total sales decreased in the company’s Americas regions in both the fiscal fourth quarter and full year.

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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.