Las Vegas--Trade show-goers hoping to get in some gaming time this weekend might consider challenging themselves for charity.

Venus Jewel will be hosting a diamond identification challenge at their JCK Las Vegas booth that will benefit Jewelers for Children.

Challenge participants will be asked to view a diamond on the Venus Jewel website, then attempt to identify the diamond in-person from four physical stones. The challenge is intended to demonstrate the quality of Venus Jewel’s online sales capacity, which the company considers to be as viable as buying a diamond in person.

Whether players win or lose, it’s all a win for JFC, as Venus Jewel will donate money to the charity for every individual who partakes in the challenge.

“We are happy to support JFC’s mission, which is also something that we hold very close to our family values and corporate philosophy--to provide for and support children, the real future of every country,” said Rajesh Shah, a Venus Jewel partner.

JFC Executive Director David Rocha commented, “We are honored that Venus Jewel has chosen to partner with Jewels for Children as they showcase their company and website capabilities in the U.S. retail market.”

The diamond manufacturer said it was the first to take business-to-business sales online in 1997. Today, online sales account for half of Venus Jewel’s annual business.  

The Venus Jewels online challenge will be conducted at booth #B53017 at JCK Las Vegas. For more information visit

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