“The Loupe,” The Atlanta Jewelry Show’s buyer program, has expanded into a dedicated area of the show floor that includes brief education sessions, presentations and special offers exclusive to enrolled jewelers.
Atlanta--Heritage Appraisers and 1 Step Technologies will be among The Loupe partners offering specials at the upcoming Atlanta Jewelry Show.

Launched in August 2015, The Loupe, the AJS’s buyer group program, started out as a common space where exhibitors would present money-saving resources, services and tools tailored to independent jewelers.

Today, The Loupe is a dedicated area of the show floor that includes personalized concierge services, short education sessions and services exclusive to enrolled jewelers.

There is no cost to enroll in The Loupe, show organizers said, but membership opportunities are only offered at the shows, which take place in August and in March.

Among The Loupe partners offering exclusives at the upcoming August edition of the show is payment processor 1 Step Technologies, which created a free payment processing analysis and PCI Security review that is good for retailers through Aug. 31.

Heritage Appraisers Inc. will be offering appraisal-related information geared toward consumers that retailers can use on their websites, on social media or for in-store handouts.

In addition, The Loupe will host a series of mini education sessions on Saturday, Sunday and Monday during the show. Called 10X, the short, “magnified” sessions are presented by Loupe partner companies; they are listed among the other education sessions on the show’s website.

The August edition of the Atlanta Jewelry Show is scheduled to take place Saturday, Aug. 12 to Monday, Aug. 14 at the Cobb Galleria Centre.

Conference education starts one day early, on Friday, Aug. 11, with a Skype presentation from best-selling author and marketing professor Jonah Berger on why certain stories and videos go viral. Berger, who teaches at the University of Pennsylvania’s Wharton School, is the author of “Contagious! Why Things Catch On.” 

Show organizers said there will be more than 20 new exhibitors at this year’s show.

New in The Gallery section of the show floor will be: Belle Étoile, Fana, Jason McLeod Jewelry, PeJay Creations and The Mazza Company. The Signature Collection, meanwhile, welcomes Elle Time & Jewelry, Groove Life, Nambé and Ultra-Fine Jewelry Manufacturers Inc.

New companies offering services in The Loupe Pavilion are 1 Step Technologies, Ghost Partner Inc., Holojem from Jewelers Mutual, Hugatl-Hubspot User Group, IceBox Diamonds & Jewelry, Podium, and Van Diamond & Jewelry.

For more information, visit AtlantaJewelryShow.com.

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