By Ashley Davis
New York--The JA New York Spring trade show is fast approaching, and Jewelers of America has announced its full agenda of events taking place during the March event.

Sunday, March 11 will kick off with a session on “Embracing E-Commerce without the Expense and Expertise,” with speaker Lauren Kennedy, the vice president of marketing at Bright Society. Kennedy will talk about the expectations of consumers when visiting e-commerce sites and the most essential aspects of selling online on which retailers should focus.

Tammy Lail, merchandising vice president at Stuller Inc., will lead a session titled “Maximizing Your Repair Profit,” covering strategies and solutions for making the most of repair sales.

President and CEO of Performance Concepts, Inc. Kate Peterson and President and CEO of Diamond Council of America Terry Chandler will tell attendees how to “Sharpen Your Competitive Edge.” The session will focus on how to train employees to best serve today’s educated consumer.

In “Capitalize on the Diamonds Do Good Message--A Win/Win for Your Business and Your Customers,” Nancy Orem Lyman, the executive director of the Diamond Empowerment Fund, will explain how businesses can successfully convey what they’re doing responsibly and ethically to millennial consumers who are interested in purchases that make a difference.

On Sunday night, JA will partner with Jewelers for Children to host “Celebrate New York,” a cocktail party and silent auction, which will raise money for the latter. Taking place from 6 p.m. to 9 p.m. at the Special Events Hall at the Javits Center, the event includes an open bar, hors d’oeuvres, silent auction, DJ & dancing.

Attendance is free for Jewelers of America members, who can register online. The event also is sponsored by JA New York, Jewelers Mutual Insurance Group and Synchrony Financial.

Then, on Monday, March 12, JA will host an Idea Exchange at 8 a.m., giving show attendees an opportunity to discuss and brainstorm topics pertinent to the jewelry business. While free to attend, space for the exchange is limited and attendance should be confirmed online to reserve a spot.

Also happening Monday at 1 p.m. is JA’s Professional Certification exams in sales and management. Those who register in advance will receive $10 off the exam fee.

Monday’s educational agenda kicks off with a “Stand Out on Social Media” discussion, led by Amanda Gizzi, director of public relations and events at JA, and Lauren Kalma, JA’s public relations and events coordinator. Gizzi and Kalma will share their tips and tricks for making an impact in a crowded social marketplace.

Travis Isaacson, vice president, sales and marketing at Lashbrook, will speak about the necessity of growing your custom business in his session, “Custom: The Next Catalyst for Growth for Brick-and-Mortar.”

A timely topic, former President and CEO of Jewelers Vigilance Committee Cecilia Gardner also will speak, addressing “Sexual Harassment in the Workplace: Tools for Employees and Business.” She’ll let industry members know what rights are available to employers and employees and how to protect a business from the most common litigation issues.

Finally, JA’s Director of Membership and Sales and publisher of National Jeweler, Matthew Tratner, will present a session titled “Improve Your Business with Key Insights from the 2017 Fine Jewelry Industry Consumer & Retail Market Report.” Analyzing two in-depth studies, Tratner will underline the future opportunities that jewelers should begin to capitalize on now.

JA also will display the winning designs from the 2018 CASE Awards at its booth, #1072, at the show and will offer a special $99 rate for JA membership, plus a chance to win a Foldio 360 lightbox.

JA’s full schedule of educational programming and events is free to JA New York Show attendees. For more information visit

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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.