By Brecken Branstrator
Napa, Calif.--Buyers Intelligence Group (BIG) has partnered with Optimum Retail Solutions to launch a product that provides employee performance reporting to the jewelry industry.

BIG works to improve merchandise performance and bottom-line results for retailers and manufacturers via its Balance to Buy inventory analysis tool, while ORS operates a management consulting firm dedicated to executive coaching, leadership development and operational improvement.

Their new service, called the Performance Optimization Program, gives retailers a “dashboard viewpoint” of the sales performance of individual associates.

The program is based on the idea that specific data points, called Key Performance Indicators, can provide insight into which sales behaviors need attention. With that information, owners and supervisors can then prioritize management efforts to more accurately identify what kind of coaching is required to improve performance.

Two tiers of service will be available. The first is a subscription-only format that provides retailers access to the program’s dashboard and includes training on how to interpret team performance.

The second includes a monthly consulting component that provides in-depth coaching to owners and supervisors on sales team and management issues, business planning, event preparation and more.

The Performance Optimization Program will be an add-on service for existing Balance to Buy clients and a stand-alone service for non-Balance to Buy clients. There is a monthly subscription price of $199 associated with it. Permission and confidentiality forms will be a part of the enrollment process.

It can be previewed at this year’s CBG show, held at Caesars Palace in Las Vegas from May 29 to 31, and at the JCK Las Vegas show (Bayside Lobby L-123), which runs from June 1 to 4 at Mandalay Bay.

To learn more about the program, contact Vince Rath at 801-907-1650, This email address is being protected from spambots. You need JavaScript enabled to view it., or visit the companies at the Las Vegas jewelry trade shows.

“For us, this project has been years in the making. Our Balance to Buy clients have requested employee reporting for a long time but we needed the right partner to interpret the information and make it useful,” BIG CEO Abe Sherman said.

“When we met the team at ORS, we knew we had something special in common. Their approach to people aligns perfectly with how we manage inventory. It is data-driven, behavior-based and process-focused, which helps simplify the complex sales management process to make it more objective. Since we work with many of the same clients, we saw their results first-hand; virtually every jeweler was seeing tremendous results.”

Vince Rath, owner and lead consultant for ORS, added, “What’s exciting here is that POP focuses on transactional information which provides insight into an employee’s sales behavior across all types of customers. That way, owners and supervisors can offer targeted coaching that improves results across the board. Our goal is to help retailers analyze data, identify solutions and implement them the way the national companies do.”

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