By Ashley Davis
The trade will get a sneak peek of Rahaminov’s new fall advertising campaign at the upcoming JCK Luxury jewelry trade show.
Los Angeles—Rahaminov Diamonds will show off a new look in Las Vegas.

At the upcoming JCK Luxury jewelry trade show, the diamond jewelry brand will unveil a new advertising campaign that features its product on two models.

Director of Business Development Melanie Goldfiner explained, “We were excited by the thought of something different. Different faces, different product, showcased in an exciting, seductive, nuanced manner.”

Photographed close to the brand’s downtown Los Angeles headquarters, the campaign depicts the bejeweled models in both black-and-white and color images, styled and photographed by members of Rahaminov’s in-house team.

Featured jewelry includes lots of fashion items, like line bracelets, chandelier earrings, statement rings and sautoir necklaces. Several pieces feature the brand’s signature moval-cut diamonds.

The campaign will run in trade publications beginning in the fall, as well as Rahaminov’s social channels. Images will be available to Rahaminov retailers for co-op advertising opportunities as well.

See Rahaminov at JCK Luxury, Salon 622 from May 29-June 3.

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