By Ashley Davis
Ashley.Davis@nationaljeweler.com
Norwalk, Conn.—Last year, Jewelers International Showcase fell victim to COVID-19, but the Miami edition of the jewelry trade show is back.

Scheduled for March 22-24 at the Miami Beach Convention Center, JIS Miami already has several thousand retailers registered to attend, according to trade show organizers.

JIS Events Industry Vice President Jordan Tuchband said in a press release, “We are excited to be welcoming the jewelry industry back to Miami Beach, promoting an environment that instills confidence in the safe conduct of in-person business. The JIS Team has been working hard to provide the most productive show possible for our exhibitors and attendees in a way that prioritizes the health and well-being of everyone in attendance.”

To make the show safe enough for exhibitors and buyers to attend, JIS is following guidelines from the Centers for Disease Control and Prevention; the World Health Organization; the state and local government, as well as the Miami Beach Convention Center.

Health and safety practices will include a strict admission policy and code of conduct that all visitors must acknowledge daily before entry; daily temperature checks; and a face covering/mask requirement.

In booths where six feet of distancing cannot be maintained, exhibitors must have plexiglass dividers and face shields to limit contact with visitors.

Transparent barriers will also help with distancing in communal areas, like at registration and security. Wider aisles, hand sanitizer stations, strict observance of occupancy guidelines and enhanced deep cleaning will all contribute to a more pandemic-friendly environment than in a typical jewelry trade show of years past.

Communication will also differ between visitors. There is a no-handshake policy at the show, and rather than swap business cards, exhibitors and buyers can exchange information with each other via “smart badges” to be tapped on vendors’ booth readers. At the end of each day, attendees will receive contact information for the vendors they tapped in an email and on the JIS app mobile app.


Contactless, self-serve registration kiosks will also allow attendees to feel at ease.

To uphold these and more safety rules, stewards will be on hand to monitor the show floor.

According to the show, which is owned and operated by Reed Exhibitions, there is a real demand for a return to in-person events.

Jason Sherman of Diamond District in Estero, Florida, said in the show’s press release, “JIS March is a perfectly timed show for our store. The show helps me build up product after the holidays and bring in new designs for the spring. I like the size of this show in that I can get in and out in a few days.”

Armando Gonzalez of Blue Marlin Jewelry in Islamorada, Florida added, “I’m excited to see all the new jewelry trends, to see our vendors, and to see life get back to normal again.”

Visitors can discover new suppliers through a special matchmaking booth. They can place orders with vendors for the future, and also have the option of immediate cash-and-carry.

To register, visit the JIS Miami website.

JIS Miami returns to its regular schedule this spring alongside other local shows, like the Atlanta Jewelry Show.

Larger affairs that attract a more international crowd and require more travel, like the Tucson gem shows, have yet to start back up.

The 2021 editions of the JCK Las Vegas and Couture show are currently pushed back from their regular dates at the end of May and beginning of June to the end of August.


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