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JA New York and MJSA Expo reported increases in attendance for their recently held shows at the Javits Center while Baselworld saw a slight drop in the number of attendees.
Here are the top five stories published on NationalJeweler.com for the week of March 13 to 19, according to Google Analytics.
Tissot’s NBA watches, Breitling’s ultra-light 50 mm Avenger and Waltham Watches celebrity style on social media were among the highlights our editor spotted during her first day on the show floor.
Baselword
New technology is on display alongside one very old tradition, watch-making, at Baselworld 2016, which kicked off Thursday in Switzerland.
The complimentary two-day program will cover topics such as internet marketing, identifying synthetic stones and how to capture young, affluent multicultural shoppers.
When faced with increasing competition from other retailers, expanding the product mix to include estate pieces can help set a jeweler apart. But how does a traditional jeweler do that? Two experts explain.
With increasing competition for shoppers’ attention coming not only from other jewelers but other product categories, jewelry stores need to stay competitive by focusing on offering the best in-store experience to attract and keep customers.
Rather than paying up front for marketing that might not show results, jewelers should use referral systems that get clients into the store at a low cost.
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.