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When faced with increasing competition from other retailers, expanding the product mix to include estate pieces can help set a jeweler apart. But how does a traditional jeweler do that? Two experts explain.
With increasing competition for shoppers’ attention coming not only from other jewelers but other product categories, jewelry stores need to stay competitive by focusing on offering the best in-store experience to attract and keep customers.
Rather than paying up front for marketing that might not show results, jewelers should use referral systems that get clients into the store at a low cost.
A trio of consumers took center stage Thursday afternoon at the WJA In the Know conference, answering questions about lab-grown diamonds and where, when, why and how they shop for jewelry.
The seminar is just one of many Jewelers of America is producing during the JA New York Spring show, scheduled to take place at the Javits Center next week.
Jewelers of America will hold a members-only event in Arlington, Va. on April 12, just before the start of AGS Conclave in D.C., to build awareness for its advocacy work.
These are the styles to shop for when three jewelry trade shows commence later this month at the Javits Center in New York.
The first Bridge event of 2016 is scheduled to take place in mid-May while the initial stop on the Transform Tour is March 6 in Boston.
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.