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Is your customer base dwindling? If so, you need to have a smart marketing person who understands how to attract new buyers, Ellen Fruchtman writes.
Platinum Guild International CEO James Courage will retire and be replaced by Huw Daniel as the company moves its head office from London to Hong Kong. 
JA New York Winter gave brands and designers the opportunity to display their newest pieces for spring. Here are seven jewels found at the show. 
The Aaron Group announced recently that Ross Markman, the former executive vice president of Suberi Brothers LLC, has joined the company as director of sales.  
During a session at the JA New York show Monday, experts discussed how jewelers can navigate the changes in today’s marriage market to capitalize on current opportunities. 
Day’s Jewelers presented a check for $102,300 to Jewelers for Children after pledging to raise $100,000 for the charity to mark a century in business. 
Tiffany’s first ad featuring a same-sex couple was the top story on NationalJeweler.com last week.  
Jewelers can boost where their website lands in search results by focusing on quality content, natural keyword inclusion and social sharing, an SEO expert said during an education session Sunday at JA New York Winter.
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.