$100 Million Supersellers

A ranking of North America’s largest sellers of fine jewelry and watches, based on sales for fiscal year 2019. This list originally appeared in the 2020 print edition of 'The State of The Majors'.

2018Company NameSales 2019Sales 2018HEADQUARTERS
11Signet Jewelers Ltd.$5.56B$5.64BAkronOH
22Walmart Inc.$2.71B$2.75BBentonvilleAR
33Tiffany & Co.$1.65B$1.62BNew YorkNY
43Costco Wholesale Corp.$1.62B$1.58BIssaquahWA
57Amazon.com Inc.$1.622B$1.34BNorth SeattleWA
65Compagnie Financière Richemont SA$1.56B$1.54BNew YorkNY
76Macy's Inc.$1.49B$1.48BCincinnatiOH
89J. C. Penney Co. Inc.$641M$652MPlanoTX
910Jewelry Television $611M$571MKnoxvilleTN
1012Bucherer Group$561M$555M6004 LuzernCH
1113Luxury Brand Holdings Inc.$553M$546MCranstonRI
1214Blue Nile Inc.$552M$541MSeattleWA
1311Nordstrom Inc.$520M$568MSeattleWA
1416Target Corp.$501M$470MMinneapolisMN
1515Qurate Retail, Inc.$456M$526MEngelwoodCO
1629Pandora A/S$455M$456MBaltimoreMD
178Helzberg Diamond Shops Inc.$433M$456MNorth Kansas CityMO
1820Hudson's Bay Company$422M$434MBramptonON
1918Neiman Marcus Group LLC$416M$441MDallasTX
2019LVMH Moët Hennessy Louis Vuitton S.E.$395M$439MNew YorkNY
2122First Cash, Inc.$389M$339MFort WorthTX
2224Diamonds Direct$347M$320MCharlotteNC
2321The Kroger Co.$344M$346MCincinnatiOH
2425Ben Bridge Corp$301M$305MSeattleWA
2527TJX Companies Inc.$278M$270MMarlboroughMA
2628Kohl's Corp.$261M$268MMenomonee FallsWI
27The Watches of Switzerland Group$234M$128MBraunstoneLeicester
2826Swarovski AG$228M$275MCranstonRI
2932Diamonds International$209M$205MNew YorkNY
3030iMedia Brands$201M$206MEden PrarieMN
3133Kering S.A.$180M$163MNew YorkNY
3234Reeds Jewelers Inc.$158M$152MWilmingtonNC
3335Don Roberto Jewelers Inc.$119M$123MSan ClementeCA
3436Rogers Enterprises Inc.$117M$116MMettesonIL
3537Birks Group Inc.$113M$114MMontrealQC
3631Swatch Group LTD$108M$206MWeekhawkenNJ
37Na Hoku Inc.$102M$100MHonoluluHI
3839Michael Hill International Limited$100M$109MMississaugaON

Legal Disclaimer: All sales figures are based on the company’s most recently completed fiscal year and include sales in the United States, Canada, Mexico and the Caribbean. Store counts are as of Dec. 31, 2019 and the executives listed are current as of press time.

Whenever possible, National Jeweler verified annual sales figures and store counts for both the "$100 Million Supersellers" and "Top 50 Specialty Jewelers" lists. When such information could not be obtained, sales and store counts were estimated using the best available industry data.

National Jeweler has made every attempt to ensure the accuracy and reliability of the information provided in these publications. However, the information is provided "as is" and "as available," without warranty of any kind. To the fullest extent permitted under applicable law, National Jeweler expressly disclaims all representations and warranties of any kind with respect to these publications and does not accept any responsibility or liability for the accuracy, content, completeness, legality or reliability of the information contained in these publications.

National Jeweler shall not be liable for any consequential, incidental, special damages, lost profits or any damages of a similar nature even if National Jeweler has been advised of the possibility of such damages.

National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.