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The e-tailer, known for its costume jewelry, ventured into fine jewelry after finding success with its gold vermeil line.
The newly-formed company will combine Mondiamo’s digital platform with Circa’s physical presence.
The Chinese online marketplace is offering American companies customer relationship and digital marketing tools, plus educational and networking events.
Prime Day sales surpassed the combined sales of Black Friday and Cyber Monday.
The partnerships were part of a multi-pronged approach to drive traffic to in-store trunk shows.
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.