He’s remembered as a “font of passion,” leaving behind a legacy of dedication to his craft and community.
Consumers can ‘shop it’ wherever with Macy’s app
Macy’s will give mobile shoppers a hand this holiday season when it introduces an application that will allow users to request information on and purchase items from Macy’s Star Gifts wherever they may see them: on a billboard or in a magazine or catalog.
New York--Macy’s will give mobile shoppers a hand this holiday season when it introduces an application that will allow users to request information on and purchase items from Macy’s Star Gifts wherever they may see them: on a billboard or in a magazine or catalog.
Tagged “See it, scan it, shop it,” the Macy’s Star Gifts app utilizes NantMobile’s iD visual recognition technology.
Consumers who download the app will have their first chance to engage with the virtual content this month, when the Macy’s Star Gifts catalog launches.
With the app open, users just need to point their mobile device at any page in the catalog that features a Star Gift and tap the screen to see the enhanced information.
As the holiday season continues, the app will work on Macy’s gift advertising in public spaces: subway stations, digital billboards, bus shelters, windowscapes, magazines and additional catalogs.
The app’s technology delivers consumers a seamless experience across print and outdoor advertising, Macy’s said.
“Visual recognition technology is the next evolution of our mobile strategy, leveraging Macy’s omnichannel capabilities to be everywhere our customers are in order to enhance their shopping experiences on the go,” said Macy’s Chief Marketing Officer Martine Reardon. “This new application of technology will assist us in delivering helpful and relevant content to mobile shoppers while at the same time providing them with the opportunity to get their holiday shopping done with ease.”
The Macy’s Star Gifts app is available for free on iTunes and Google Play. In addition to its visual recognition technology, it offers product videos, gift ideas and gift-giving advice, and users are able to shop directly from the app.
Macy’s introduction of the Star Gifts app is a complement to its other mobile strategies, including the stand-alone Macy’s app, the mobile-enhanced Macys.com, and numerous mobile rewards and advertising partnerships.
The Latest
The first one will take place next month during the Jewelers of Louisiana’s and Mississippi Jewelers Association’s conventions.
The redesigned boutique features interactive displays and a workshop space for hands-on learning about watchmaking.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
There is a willingness to comply with new government-mandated regulations, with an insistence that they should be practical and realistic.
A combination of factors is driving growth in the industry despite the precipitous drop in prices across the board.
The zone’s modernization will enhance and increase India’s jewelry manufacturing capabilities while aiding small and mid-sized businesses.
Ho Brothers offers scalable solutions for the future of custom jewelry.
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
The company plans to invest $25 million in marketing initiatives to boost awareness around its namesake and licensed brands.
Optimism about the current state of the economy was offset by anxiety around inflation and the political environment.
The former WJA executive director is MFM’s new managing director.
DDG encourages retailers to educate customers on the positive impact of purchasing natural diamonds.
Highlighting the most iconic Tiffany collections, it’s inspired by the company’s late window designer, Gene Moore.
Jen Cullen Williams and Duvall O’Steen explore how jewelers can save time and money by using AI to analyze engagement and create content.
The retailer previously turned down an $8.4 billion offer in 2018.
The Florida store’s owner Miguel Gonzalez is retiring.
The lab stresses the importance of accurate identification, as the difference in price is “substantial.”
The brand also plans to expand its retail footprint from 138 to 200 stores over the next three years.
One is reserved for a NAJA member, the other for a non-member.
Longtime employees Carie Lehrke and Megan Mattice have received promotions.
Three guests joined National Jeweler and Jewelers of America to discuss trending time periods, spotting reproductions, and more.
Chris Clipper and Robert Lepere join the company with 50 years of combined experience.
The trendy, metallic earrings wink at classic spring colors.
JSA said a man and woman pulled the safe out of an Oakland jewelry store but couldn’t quite get it into their van.
The miner’s March auction generated $19 million.
Helen McCluskey will succeed H. Todd Stitzer when he meets his 12-year term limit in June.