By Michelle Graff
New York--Tiffany & Co. has redesigned website, turning it into a “personal invitation” for visitors to shop or learn about the company and its jewelry and also presenting Tiffany as a founder of American luxury.

Consumers can search by category, designer, price, materials and gemstones, and also utilize an enhanced zoom capability and myriad views of jewelry on models and in videos. The brands Blue Book, its collection of couture jewelry, is perusable, as well as its dining and entertaining products.

The website’s engagement section includes a gemologist’s video and review of Tiffany’s quality standards beyond the 4Cs, and allows visitors to choose a ring and view it on a model’s hand or download Tiffany’s Engagement Ring Finder app to select and share rings.

The site also covers Tiffany’s newest jewelry designs, celebrity culture, Tiffany jewelry on the red carpet and openings of the brand’s stores, from Hong Kong to Paris.

Designer Heather Moore has introduced the Heather Moore Jewelry website, which allows visitors to both locate a store and buy directly online.

Users can custom design and purchase Heather Moore fashion jewelry and peruse the brand’s bridal collection, divided into “For Him” and “For Her.”

The site offers an FAQ section, an option to “sign up to be a retailer,” a return authorization form and a page where users can purchase gift cards. An “About Heather Moore” section also is included on the website.

William Goldberg has introduced two new websites, and, as well as a blog titled “All About Eve.”

The William Goldberg and Ashoka Diamond websites feature jewelry collection photographs, brief histories, press information, contact information and more as well as links to follow the brands on social media.

Eve Goldberg writes the All About Eve blog. Her recent posts, which feature images, have included global diamond sales, building a diamond jewelry wardrobe and more personal entries such as “How I Stay Fit.”

Gabriel & Co. has added the “Gabriel Front Row Insider” blog to its website, created and maintained by the brand’s Chief Creative Officer Berna Gabriel.

The blog features a range of jewelry and fashion news, from trends at Mercedes-Benz Fashion Week, to industry charity events, to relating jewelry trends back to Gabriel & Co. pieces. Categories visitors can peruse include “Fashion Trends,” “Gabriel Fashion Trends” and “Gabriel & Co. News.”

Users can sign up with their email address to receive notifications of new posts and share the blog posts on Twitter and Facebook.

Jewelry blogger, author and consultant Cynthia Sliwa has launched, an informative jewelry blog that explores the “what, why and how of wearing jewelry well.”

On her blog, Sliwa helps readers to find fashionable and cost-effective jewelry choices, whether they are looking for a trendy piece or finding baubles to adorn a specific outfit, and presents examples of how to wear the jewelry; for example, donning button and cluster earrings to draw attention to the face.

Rahaminov Diamonds has redesigned its website.

The new site features a fresh, modern look with new photography, videos, and an in-depth history of the company and a profile of their award-winning designer Tamara Rahaminov Goldfiner.

Tabs on the website include “Featured designs,” “Loose diamonds,” “Print ads,” “Press” and “Forevermark,” which showcases Rahaminov Diamonds’ 18-karat gold and Forevermark diamond jewelry.

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