By Michelle Graff
michelle.graff@nationaljeweler.com
Blue Nile’s new mobile application lets users select a custom ring from the Dream Box feature and then try it on via augmented reality once they snap a photo of their hand.
Seattle--Online jeweler Blue Nile has launched a new mobile shopping application that includes the addition of augmented reality to its “Dream Box” feature, allowing consumers to see what a Blue Nile ring will look like on their hand.

The Dream Box feature, which was a component of the original app that came out in 2010, contains thousands of one-of-a-kind rings from Blue Nile. A shake of the phone reveals a custom Blue Nile diamond engagement ring, and for the first time, users can take a picture of their hand to virtually try on the ring.

From there, they can share it on Facebook or Twitter or send the image via text or email.

The app also includes a “Build Your Own Ring” section to allow shoppers to customize their ring from seven different categories and hundreds of styles. They can use the augmented reality feature in this part of the app to try on the ring they have created.

Blue Nile also included an interactive diamond search on the app for shopping and research of more than 150,000 certified diamonds and made its full line of jewelry, including the pieces from the Designer Collective, available to buy there.





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