A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Five features consumers look for in a mobile site
Tiffany & Co. is at the top of the game when it comes to reaching its customers on their smartphones, a new study shows, due in part to the retailer’s inclusion of five key elements on the mobile version of its website.
New York--Tiffany & Co. is at the top of the game when it comes to reaching its customers on their smartphones, a new study shows, due in part to the retailer’s inclusion of five key elements on the mobile version of its website.
In its recent “Fashion on Phones” study, the International Advertising Bureau (IAB) examined the Women’s Wear Daily top 100 brands, a December 2012 report by the publication on the most well-known brands in the fashion world, to see how well they served their customers.
The IAB gave each brand an “M-score” for its mobile readiness, ranging from zero to 100, based not only on their mobile websites but also on features included on the site such as a mobile-optimized search, tap-to-call and a store locator.
One jewelry brand, Tiffany & Co., received a perfect score, as did apparel brands The North Face, Pink, and Victoria’s Secret.
First, IAB assessed which brands had a responsive site. The company found that 83 percent did have one, meaning that the remaining 17 percent of those included in the study are without a mobile-optimized website, including watch brands Seiko and Timex.
As brands with a direct retail presence have the greatest impetus to offer a good mobile experience for its customers because of its ability to drive sales on smartphones and in stores, these brands are missing out on critical opportunities for business, the IAB said.
The IAB then examined the brand’s mobile sites, looking for the presence or absence of the following features that consumers are likely to look for:
--A store locator (85 percent had this)
--Mobile-optimized search results (65 percent)
--Tap-to-call phone numbers made readily available (64 percent)
--Link to desktop site from the mobile site (59 percent)
--For the brands with applications, the inclusion of an app store link on the mobile site (24 percent)
IAB measured these factors, as they are the ones that brands should strive to have when building their mobile presence in order to drive sales.
The organization said that best practices are to offer search results optimized for mobile to avoid losing sales due to cumbersome navigation, make tap-to-call phone numbers available within two taps of the front page so that customers can call easily, and include a store locator, all to drive m-commerce purchases.
“This research shows that a great number of fashion houses aren’t as mobile-savvy
The Latest
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Sponsored by the Las Vegas Antique Jewelry & Watch Show
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The Patek Philippe expert will serve as personal curator for the brand-focused company.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
LVMH said the company performed well despite an uncertain geopolitical and economic environment.
B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
It’s ultra-feminine and filled with gold, pearls, and soft pastels.
Emily Highet Morgan and Emily Bennett have joined the agency’s team.
Its updated book for mountings is also now available.
She has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.
He is remembered by loved ones for his loyalty, integrity, and kindness.
Hosted by Freeman’s | Hindman, the sale will take place May 7-8.
The auction house said all 24 timepieces offered in its underground sale of rare and avant-garde watches quickly found buyers.
From lab-grown diamonds and AI to the inevitable Taylor Swift mention, here are some of Conclave’s most intriguing educational offerings.
From cybersecurity liability to trade show coverage, insurance experts share tips on how to build the right policy.
The charm is a modern rendition of the evil eye amulet that has been worn for thousands of years.
Ahead of its trade show next month, TJS awarded free registration and accommodations to one jewelry professional and three students.
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
Members can still sell lab-grown stones, it said, but only natural gems are allowed on the show floor.