By Michelle Graff
michelle.graff@nationaljeweler.com
A screen shot of Amazon Business, the e-tailer’s retooled B-to-B website; Amazon executive Prentis Wilson said the company will continue to build out features on the site in areas such as product support, payments, shipping and pricing.Seattle--Amazon.com Inc. overhauled its business-to-business wholesale marketplace Amazon Supply and relaunched it this week as Amazon Business.

The online retailer originally launched Amazon Supply, its first business-to-business wholesale site, in 2012. A spokeswoman for the company said Wednesday that Amazon Supply will be subsumed into Amazon Business, and those who visit the site will be redirected to Amazon.com, where Amazon Business lives, beginning May 13.

Amazon Business does exactly the same thing the consumer-facing side of Amazon.com does--sells a wide variety of items at extremely competitive prices and delivers them quickly--but instead of serving consumers, it caters to business owners.

Amazon said the business section of its site has “hundreds of millions of products,” from traffic signs to IT equipment to janitorial and food service supplies, and will provide free two-day shipping on many of those items to customers. Select items also will have pricing that’s available only to business owners, and there will be discounts on certain items bought in bulk as well.

In addition, business owners can have single or multi-user accounts, create approval workflows so they can monitor how much money the company is spending on Amazon Business and who is spending it, integrate procurement systems, and place orders and finance purchases using a pay-in-full or revolving Amazon corporate credit line.

Those who are interested can register for an account at Amazon.com/business. The account is free.





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