New York City--Rocket, a New York City-based vendor of jewelry display and packaging materials, now is offering online ordering via its newly enhanced and streamlined website.

The company’s new site allows customers to view more than 1,000 SKUs of display and packaging products, among many other products, as well as place orders directly on the site via the website’s “shop online” function, which also updates product inventory immediately to make the ordering process even more efficient.

Visitors to the website can also view samples of Rocket’s exclusive custom products.

“We are so pleased to offer this newly redesigned website to our esteemed partners and potential new customers,” owner Michael Kaplan said. “The nature of our business necessitates a quick response to our customers’ needs, and the new site will aid greatly in answering that need.”

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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.