New York--Gabriel & Co. is celebrating motherly love this Mother’s Day and inviting their followers to join in.

“The Greatest American Love Story Ever Told” is a contest from the fine jewelry brand that invites its customers and followers to share stories about their mothers.

The stories can encompass any narrative pertaining to participants’ mothers and their “great love stories,” whether that’s an account of how mom and dad met, the story of a mother’s passion for her career, or stories about the love between mom and child or grandmother and grandchild.

Going on now, “The Greatest American Love Story Ever Told” will run through May 5.

Interested participants must follow Gabriel & Co.’s Instagram account and like their Facebook page to enter. Then they can submit their stories, which can include words, images and videos, to Gabriel & Co.’s website.

Gabriel & Co. will post finalists’ entries to their social media accounts and pick three winners based on the number of likes each entry receives from the public.

The first-place winner will receive a gift valued at up to $700 retail and the two runners-up will receive gifts valued between $300 and $500 retail.

Winners will be announced on May 12, two days before Mother’s Day.

The contest limits submissions to one entry per person and participants must comply with the terms and conditions listed online.

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