The “Heights” platinum and diamond earrings by Michael Bondanza retail for $4,400. The jeweler designed a 19-piece collection for PGI’s new online store. (Photo courtesy of PGI)
New York—Platinum Guild International has announced the launch of its online store ahead of the holiday season.

The online store will be a permanent feature of PGI’s website, a spokesperson confirmed to National Jeweler Thursday, but it will operate like a pop-up shop, featuring pieces from different designers and brands on a rotating basis.

PGI recently opened its first platinum jewelry-dedicated showroom in Shenzhen, China, employing a similar method of updating its windows and displays every month.

The ecommerce platform was created to give designers a venue to showcase their platinum jewelry directly to consumers interested in purchasing online, PGI president Jenny Luker said in a press release.

“By creating a destination that will showcase the best of platinum jewelry, in a range of design and price, we are assuring the continued growth and demand for years to come,” she said.

New York-based jewelry Michael Bondanza will be one of the first designers featured on the site, introducing a 19-piece collection designed with the platform in mind.

“Through this pop-up, we will ‘hear’ from today’s consumers about what they are wearing and collecting, thus establishing those Bondanza-created wearable pieces destined to become classics,” brand owner Geri Bondanza said in a press release.

Ranging in price from $1,000 to $4,400, the collection includes earrings, pendants and stackable bands, and it will be available through Valentine’s Day.

PGI said it will add additional designers to its e-commerce platform in 2020, depending on the success of the holiday season.

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