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Department stores’ strategies on social media are shifting from a focus on community growth to leveraging the networks for more traditional marketing methods, a recent report from think tank L2 shows. 
In a move that underscores the increasing importance of omnichannel shopping, Macy’s announced Monday a number of new developments to attract and service customers both in store and online. 
Tiffany & Co. is at the top of the game when it comes to reaching its customers on their smartphones, a new study shows, due in part to the retailer’s inclusion of five key elements on the mobile version of its website. 
Aiming to make shopping easier and more enjoyable for their customers, Rogers Enterprises, which owns two branded jewelry store chains, will be launching a custom-designed website with improved navigation and functionality. 
Consumers perusing photos on Nordstrom’s Instagram account now have a more seamless method of purchasing items they see there and want to own. 
In an ongoing attempt to grow outside of the U.S., Blue Nile has launched an Arabic language version of its website, allowing consumers in the United Arab Emirates to shop in their native language. 
Aiming to get its products in more stores across the country, Etsy, the popular marketplace for handmade goods, officially has launched its wholesale division to allow retailers access to products from smaller designers. 
While Amazon continues to have the lowest jewelry and watch prices online, other retailers slowly are gaining ground on the Internet giant, a recent report by think tank L2 shows. 
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Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.